The Art of Fundraising

Every organization needs to make time to plan - and dream - without always viewing things through the lens of, "how are we going to pay for this tomorrow?" Every worthwhile endeavor starts with a plan, and your annual fundraising efforts should be no exception. 

When organizations are tasked with raising funds, having effective nonprofit fundraising strategies is a crucial element to success. Before you begin to organize any fundraising campaign, it's important first to develop a clear vision with specific goals in mind. Many fundraising professionals find that it's helpful to start with an impact-oriented goal when starting to create a fundraising vision or strategy.


Once your vision is in place, you can start to build a fundraising strategy for your nonprofit. Don't rely on just one source for all your funding. Instead, diversify your funding sources. This reduces risks and increases the chance that you will be able to secure the funds you need. If possible, organizing multiple fundraising events can further this diversification. It gives donors and prospects to donate numerous times throughout the year and allows you to create more awareness around your mission.


While raising funds is always essential, nonprofit organizations often have other needs as well. For example, volunteer labor might be needed to help organize an event. A key in successful charitable fundraising strategies is to identify all of your organization's needs, and then develop programs that help to fill these needs. 


Let one of your professional consultants assist you with your Fundraising Strategy.  Contact our office today at

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2016 | The Startup Strategist LLC | Brandywine, Maryland  | email: |

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