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Is Starting A Nonprofit Right for You?



Occasionally I will get an email asking how to start a nonprofit organization. There are several great resources online that can help, but before I get to that I always kindly caution them on a few points.

It is very time and labor intensive to start a nonprofit. You should be certain that this is the right path for your endeavor before moving forward.

Here are 6 reasons not to start a nonprofit

1. There is already an organization filling that need.

If you are seeking to fill a specific need in your community, first contact other organizations with a similar mission. For example, say you find out that the grocery store throws away all its bakery goods at the end of the day. You’d like to get that food into the hands of people that really need it. Contact your local food bank or other assistance nonprofit. Volunteer to coordinate the pick up of the leftover foods. The same rings true for many causes seeking a national or international audience, do research to find out what organizations are already working in that space.

If the mission you’d like to tackle requires funding (as many do) if you can start as a “project” under an existing NPO it may help you with getting grants and other funds. Foundations are more likely to fund projects under established nonprofits. You can also use this time to learn the ropes from experienced nonprofit professionals. Then later once you have a solid foundation you may decide to go out on your own.

2. You do not have other people “on board” yet.

Setting up and running a nonprofit organization takes a lot of people, focused on a single vision and mission. If so far you are on your own in your quest, first seek to get the interest of other people. You may begin by talking with people in your community with similar interests. Volunteer to help out with community events or attend local social clubs. Join online forums, browse blogs or search Twitter and Facebook to see what other people are saying about this issue.

When you do have people interested in participating you’ll find that some are more committed than others. When forming a nonprofit you must have a formal board of directors who are willing to lead the effort. Then there will be others needed who can volunteer their time on committees and fulfill other responsibilities.

3.Your idea is better suited as a for-profit enterprise

If you would like to produce a product for sale to the public, most of the time this falls into the for-profit category. Starting a nonprofit is not a work-around for not being able to get a loan.

I have also met those who want to run a one-person services business as a nonprofit. That is also not the basis for a nonprofit organization. If you are lucky enough to get your nonprofit status approved and attract board members, your goal is not to then have them there only to rubber stamp every thing you want done. The executive director works for the board, not the other way around.

4. Starting up takes time.

There are some causes where immediate action is vital. Responding to natural disasters such as the earthquake in Haiti need organizations that are already on the ground, trained, funded and ready to go. Even for events only impacting a small local area, it is best to work as an ad-hoc committee under the umbrella of an established nonprofit. You don’t need a board, by-laws or every administrative detail that goes with starting a new organization. You just need a committee chair and guidance from the staff and board that you are working under.

5. You’d like to plan a one time fundraiser.

Perhaps you’d like to put on a fundraiser to help a particular cause. Some crazy people (like me) enjoy planning events, raising money and seeing it put to good use. If this is your thing, there are many nonprofits out there that would love to have your help! Join their fundraising committee if possible. Otherwise, simply contact them to get approval for your fundraising efforts.

A great example is the category of athletic fundraisers like 5Ks and endurance training programs. I know some very dedicated volunteers who raise money for Relay for Life for the American Cancer Society. In fact, participating in a marathon training program was how I got started in fundraising. Someday I’d like to do a marathon or half marathon in Hawaii as a way to raise funds for a cause. (OK, maybe I just want an excuse to go to Hawaii!)

6. Your type of cause makes it difficult to secure long term funding.

Many people start a charity because they are passionate about the cause and rightly so. But keeping that cause funded can be half, or even the majority of your job as an executive director or board president.

It’s important to take a look at the funding landscape for your type of cause and decide what strategies will or won’t work. Are corporations and foundations already supporting this type of work? Is your cause too narrow, so that getting funded will be very difficult? Decide if this is a hurdle that you are able and willing to work hard to overcome. If so, create a plan that will keep your organization funded for the start-up phase and for years to come.


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2016 | The Startup Strategist LLC | Brandywine, Maryland  | email: info@thestartuhp.com | www.thestatuhp.com

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