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5 ways businesses are turning old problems into new opportunities

(BPT) - Today’s business environment is characterized by excitement as much as it is by anxiety. As new technologies are constantly introduced into the workplace and transform how employees work, managers need to adjust in order to retain employees, streamline processes and stay competitive.

“Companies of all sizes are looking for solutions that allow them to work and collaborate seamlessly from anywhere, transforming their businesses to be more efficient and mobile,” says Nate Spilker, vice president of product management at Citrix.

Many see such rapid change as particularly challenging for small to mid-sized businesses, where limits of capital, personnel and other resources may prevent them from being able to fully adapt to changes and implement fixes.

In fact, the opposite may be true. Because small to mid-sized businesses have less red tape to get through, they may be in a better position to become early adopters and outpace the competition. With an entrepreneurial spirit, they can turn these challenges into opportunities for growth. Here are five way they are doing just that:

1. Growing IT budget.

For all the promises that come with new software and hardware, there's also a price tag. Beyond implementing new technology, businesses need to grow their IT staff to ensure everything functions as it should. To combat these costs, many have adopted a bring your own device (BYOD) policy in which employees use their personal computer, laptop or tablet to work. According to Forbes, this policy can save companies as much as $3,150 per employee per year. The key to a successful BYOD policy is software that provides rigid security measures and allows individuals to access shared files and work with one another, whether on a Mac, Windows or other operating system.

2. Keeping ahead of Administrative Task

When Hope Blankenship’s business To the Rescue Bookkeeping was expanding from a single location to multiple offices in different states, she quickly realized her success also brought new challenges, namely, how to coordinate and manage multiple locations. Blankenship discovered that Citrix ShareFile, which provided an automated workflow, file sharing, remote desktop access and document signing, was the solution she needed to coordinate with several people in a number of locations and not get bogged down by administrative work.

3. Customer Security and Confidentiality.

Despite living in a digital age, many small and medium-sized businesses still rely on printed materials and faxes when working with clients. In fact, 72 percent of business agree that improved document processing would improve customer relations and increase their brand value.

“Business leaders recognize the need to embrace a modern, digital workplace to drive greater efficiency in business processes. This means taking a close look at their document and information management workflows and embracing technologies to take the friction out of these processes while keeping data secure,” says Terri McClure, senior analyst, Cloud Infrastructure and File Sharing, ESG. “By using ShareFile’s collaborative workflow and security features, customers and their clients benefit from more streamlined and structured processes, less time to complete projects, deliver results and increase customer satisfaction, all while complying with stringent security requirements.”

4. Generational Differences.

It has often been said that there has never been a greater gap between generations than there is with millennials and older generations. Smart businesses use these differences to create a dynamic and diverse workplace. This is done through traditional mentoring programs in which older employees train younger ones on professional development, career advancement and numerous other soft and hard skills while the younger group can teach older workers how to efficiently use new technologies.

5. Lack of Space.

One of the biggest problems a growing business faces is in finding the space for an expanding staff, either in their home offices or in remote locations. By incorporating remote file sharing and workflow technology into their business plan, physical space has become less of an issue. This technology streamlines the workflow and allows people to collaborate from virtually anywhere in the world and in the process, saves on the cost of rent.

The driving force behind many of these solutions involves a cutting-edge file synch-and-sharing system, like Citrix ShareFile.

“Citrix is continuing to drive innovation in ShareFile beyond file sharing and storage to address the workflow needs of the modern worker. Now with a simpler user interface and use-case-specific solutions, ShareFile is helping its customers to increase productivity and collaboration,” Spilker says.

With more than 80,000 business customers and 20 million business users, Citrix has developed their systems to be easy to use and capable of handling all types of files, from sensitive legal briefs to 3D architectural designs. Combining user experience with security, ShareFile safeguards data through leading industrial security standards.

To learn more about small business technology solutions, visit

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